Judges

Ethical, transparent, and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and in some cases silver awards.

None of our award judges can take part in the competition and any conflicts of interest must be declared.

Our Judges

Alex Natthaphon
Alex Natthaphon | Consultant in SEO, Digital marketing, and Digital transformation | Foundmatic UK
Alex is a highly experienced digital marketer in paid and owned media channels, a content marketer, and SEO expert since 2008. He is a founder of ABACTODAY which is an ed-tech with an online community and e-learning platform for students. He was head of SEO at Lazada Thailand which was one of the largest E-commerce Unicorn in Thailand and South East Asia, before stepping up to SEO Lead position as the first marketing person in Traveloka, another Unicorn in South East Asia and had shown highly successful macro and micro-influencers strategies and proven result in SEO and Social Medias. He also led paid media channels in Thailand and Vietnam for Flight product which is undoubtedly highly competitive in the market. Not only online marketing, but he was also AVP Head of Marketing at Robinson Online under Central Group which led the omnichannel marketing team from digital campaign execution to offline marketing in Robinson department stores, which has 44 branches in Thailand, considered to be the most coverage department stores in Thailand. Currently, he is VP / Lead in Digital Campaign Planning & Execution Manager at SCB bank, focusing on digital banking and transformation under SCBx's vision, which is one of the largest digital tech-savvy public companies or banks in South East Asia. Moreover, he usually provides free public speaking about SEO, digital marketing, and any general topic.
Alexa Lacroix
Alexa Lacroix | Brand Marketing Manager | Sleep Country Canada
With more than 9 years of experience, Alexa is a digital-native marketer who has collaborated with prominent global brands in the retail, automotive, and tech sectors. Her career has traversed big tech, agency, and client-side landscapes, engaging with a diverse clientele that includes multinational Fortune 500 corporations. Currently, she is managing brand marketing at Sleep Country Canada.
Chris Barnicott
Chris Barnicott | Chief Technology Officer | SSE plc
Chris is currently the Chief Technology Officer for SSE and has over 25 years of experience with technology strategy and solutions for consumers, business and industry. Chris’ career has spanned the beginnings of cable TV, internet and communications in the UK with Virgin Media and the digital evolution of the energy industry with Centrica and SSE.
Eli Schwartz
Eli Schwartz | Author of Product-Led SEO and Growth Consultant |
Eli Schwartz is the author of the bestselling book Product-Led SEO. He is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, Gusto, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.
Jaime Hill
Jaime Hill | Ecommerce Director | ex Oak Furnitureland, Hurtigruten & Monsoon Accessorize
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.
Kristine Schachinger
Kristine Schachinger | SEO & Online Marketing Consultant |
Kristine Schachinger is a leading technical SEO with over two decades experience working with digital media. Kristine began her career as a front-end developer and website designer. She has helped a wide range of clients from small and medium sized businesses to Reba McEntire, AOL, Superpages.com, and USA.gov. As her digital media experience expanded Kristine incorporated accessibility, marketing, and user experience into her work which naturally drew her to learn and practice search engine optimization in order to help her clients gain greater website visibility. She is now a well known and respected in her field as a regular speaker at industry conferences in the US and around the world. She is also a Subject Matter Expert with columns in Search Engine Land, Search Engine Journal, the SEM Post, Search Engine Watch, and State of Digital.
Lisa Williams-Scott
Lisa Williams-Scott | Founder | When Everybody Clicks
Lisa Williams-Scott is a 28-year veteran of digital marketing and the author of "When Everybody Clicks: Sustainable Digital Marketing". She has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe, and The Oregonian. Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board. She judges the US Search Awards and Business Tech Awards. She speaks at conferences on the topics of healthcare, digital strategy, marketing integration, team development, and leadership.
Luis Navarrette Gomez
Luis Navarrette Gomez | Head of Digital Marketing | Liberty Latin America
Luis is Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity for the group and its subsidiaries. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets. He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, a member of the advisory board of The Institute of Practitioners in Advertising, and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry-leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum, and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years of experience in Digital Marketing with cross-functional expertise in technology and business management and leadership. Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.
Richard Gregory
Richard Gregory | Co-founder | AgencyNXD
Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.
Michael Bonfils
Michael Bonfils | Managing Director | Digital International Group
Michael Bonfils is the Founder and CEO of SEM International. Which is an award winning global digital marketing management firm with 32 worldwide offices specializing in multilingual PPC, SEO, Social Media, Global eCommerce, Content and Localization. His company’s services are tailored to assist global advertising agencies and multinational corporations with their digital marketing strategies around the world. He has been in the industry since 1997, has been a frequent speaker at global conferences, is a recognized industry award judge and past/present board member for a number of digital marketing organizations.
Michael Emiliani
Michael Emiliani | Marketing Director | Freight Right Global Logistics
Mike is a seasoned digital marketing expert with a decade of experience in PPC and digital media. His passion lies in developing and growing businesses through comprehensive, integrated digital media campaigns. His ability to draw on knowledge and experiences from a wide range of challenges from his time in-house, agency-side and as a consultant has given him a unique depth and breadth to solving complex problems in PPC and broadly digital marketing. Mike has shared insights as a contributing writer and speaker at events. His extensive knowledge has also earned her the distinction of being a featured subject matter expert at Endicott College in Massachusetts, a contributor to industry blogs and recipient of the 2018 Interactive Marketing Award.
Purna Virji
Purna Virji | Global Program Lead | LinkedIn
Purna Virji is a globally recognized content strategist and the Principal Consultant, Content Solutions at LinkedIn. Based in Philadelphia, Pennsylvania, she previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honoured Listee on the Marquis Who's Who 2023 list. High-Impact Content Marketing is her first book.
Rejoice Ojiaku
Rejoice Ojiaku | SEO Specialist & Content Strategist | Feedia LTD
Rejoice Ojiaku is an SEO Specialist & Content Strategist, as well as the Co-Founder of B-DigitalUK – a platform for showcasing and empowering black talent in the UK digital marketing scene. Her expertise lies in SEO, Diversity and inclusion, all bolstered by strong personal branding both online and offline.
Scott Hendison
Scott Hendison | President | Search Commander Inc
Scott Hendison is the founder of Search Commander, Inc., an internet consultancy with multiple services and brands. He began selling software online in 1999, attended his first Pubcon in 2004, and is a founding board member of SEMpdx, hosting monthly events and an annual conference in Portland Oregon since 2007.
Sophia 'Puff' Story
Sophia 'Puff' Story | Director/Co-Founder | 3 Sided Cube
Puff Story is Co-Founder of 3 Sided Cube Inc, responsible for the client relationships and impact of projects. Named as one of the top 100 most influential business developers in the UK, Puff is known for her contagious laughter, love of neon colours and an unrelenting passion to help organisations such as the American Red Cross, World Resources Institute and numerous UN agencies to make a real difference. Puff has vast amounts of practical experience in a variety of industries but has a love for using tech for good in the NGO, charity and third sector.
Steve Kuncewicz
Steve Kuncewicz | Partner & Head Of Creative, Digital & Marketing | Glaisyers ETL
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.

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